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~isPartOf:"Journal of strategic marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Luxury goods
Markenimage
Marketingmanagement
Brand management
87
Markenführung
87
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
46
Brand
27
Markenartikel
27
Beziehungsmarketing
21
Relationship marketing
21
Marketing management
20
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
market orientation
7
Advertising effects
6
Corporate reputation
6
Customer satisfaction
6
Firm performance
6
Firmenimage
6
Kundenzufriedenheit
6
Unternehmenserfolg
6
Werbewirkung
6
Brand architecture
5
Corporate Social Responsibility
5
Corporate social responsibility
5
KMU
5
Lieferantenmanagement
5
SME
5
Sportmarketing
5
Sports marketing
5
Supplier relationship management
5
brand identity
5
branding
5
B-to-B-Marketing
4
Business-to-business marketing
4
Emotion
4
Markenarchitektur
4
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62
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English
62
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Japutra, Arnold
3
Martin, Brett
3
Rahman, Kaleel
3
Areni, Charles Scott
2
Bang, Nguyen
2
Casidy, Riza
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Roy, Sanjit
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anees-ur-Rehman, Muhammad
1
Arrivé, Sandra
1
Asare, Anthony
1
Banerjee, Shubhomoy
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Birch, Dawn
1
Bodet, Guillaume
1
Bose, Sunny
1
Bowden, Jana
1
Brashear-Alejandro, Thomas
1
Bridson, Kerrie
1
Bridson, Kerrie Christine
1
Brée, Joël
1
Chan, Anthony
1
Chanavat, Nicolas
1
Chen, Junsong
1
Cherif, Emna
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Coffie, Stanley
1
Crespo, Cátia Fernandes
1
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Journal of strategic marketing
Journal of business research : JBR
401
The journal of brand management : an international journal
324
The journal of product & brand management
306
Journal of retailing and consumer services
196
European journal of marketing : EJM
88
SpringerLink / Bücher
87
Asia Pacific journal of marketing and logistics
83
Psychology & marketing
77
Journal of marketing communications
73
Marketing intelligence & planning
71
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of international consumer marketing
53
International marketing review
51
Marketing letters : a journal of research in marketing
50
The IUP journal of brand management : IJBRM
50
Journal of marketing management : MM
48
Journal of promotion management : innovations in planning and applied research
47
Cogent business & management
46
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of marketing
44
Journal of the Academy of Marketing Science
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
International journal of retail & distribution management
38
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
32
Innovatives Markenmanagement
30
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ECONIS (ZBW)
62
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1
Internal
brand
management
, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
3
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
4
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
5
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
6
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
7
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
8
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
9
Strategic
brand
management
for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
10
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
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