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~isPartOf:"Journal of strategic marketing"
~subject:"Marketingmanagement"
~subject:"Prognoseverfahren"
~subject:"World"
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Marketingmanagement
Prognoseverfahren
World
International marketing
18
Internationales Marketing
18
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8
Consumer behaviour
5
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5
Brand image
3
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3
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3
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3
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3
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3
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internal marketing
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Javalgi, Rajshekhar (Raj) G.
1
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Modi, Pratik
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1
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1
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1
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1
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1
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1
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Journal of strategic marketing
Journal of business research : JBR
42
International marketing review
41
Journal of international marketing
34
Journal of global marketing
27
International journal of forecasting
21
Advances in business and management forecasting
18
SpringerLink / Bücher
15
Europäische Hochschulschriften / 5
14
International business review : the official journal of the European International Business Academy
14
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of production economics
10
Working paper / National Bureau of Economic Research, Inc.
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
European journal of marketing : EJM
7
European journal of operational research : EJOR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER Working Paper
7
NBER working paper series
7
The journal of business & industrial marketing
7
Advances in international marketing
6
Econometric Institute research papers
6
European journal of international management : EJIM
6
Gabler Edition Wissenschaft
6
Handbook of research in international marketing
6
International marketing ; Vol. 1
6
International marketing ; Vol. 2
6
Springer eBook Collection
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of brand management : an international journal
6
Tinbergen Institute Discussion Paper
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
Best practices in international marketing
5
Business horizons
5
Marketing mix decisions : new perspectives and practices
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
McGraw-Hill series in marketing
5
Proceedings series / American Marketing Association
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
The SAGE handbook of international marketing
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
3
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
6
Special issue: The anatomy of entrepreneurial marketing : international perspectives
O'Cass, Aron
(
ed.
);
Morrish, Sussie
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011580405
Saved in:
7
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
8
Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis
;
Asamoah, Emmanuel
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011300752
Saved in:
9
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
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