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~isPartOf:"Journal of strategic marketing"
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Journal of strategic marketing
International journal of sport management and marketing : IJSMM
17
Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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International journal of sport finance
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Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
; …
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10014553099
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2
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
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