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~isPartOf:"Journal of strategic marketing"
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Search: subject:"Mobile Telekommunikation"
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Mobile communications
8
Mobilkommunikation
8
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
3
Kundenzufriedenheit
3
Mobile Anwendung
3
Mobile application
3
Beziehungsmarketing
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Relationship marketing
2
Telecommunications industry
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Telekommunikationssektor
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Advertising
1
Advertising effects
1
Apps
1
Australia
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Australien
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Brand image
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Brasilien
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Brazil
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Cluster analysis
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Clusteranalyse
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Customer Loyalty
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Customer retention
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Dienstleistungsqualität
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Digital Natives
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Emotion
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Fuzzy logic
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Fuzzy sets
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Fuzzy-Set-Theorie
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Generation Z
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India
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Indian Telecom Sector
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Indien
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English
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Smith, Katherine Taken
2
Apostolos, Giovanis
1
Aroean, Lukman
1
Dinsmore, John
1
Diwan, Saloni Pawan
1
Dugan, Riley G.
1
Kitchen, Philip James
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lim, Weng Marc
1
Linnhoff, Stefan
1
Martin, Roy
1
Michaelidou, Nina
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Norbani Che Ha
1
Poulis, Athanasios
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Rasul, Tareq Faizur
1
Rizomyliotis, Ioannis
1
Saroha, Rituraj
1
Soleimani, Samaneh
1
Wijeratne, Aaron
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Wright, Scott A.
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Journal of strategic marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
SpringerLink / Bücher
48
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic markets : the international journal on networked business
17
Gabler Edition Wissenschaft
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
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ECONIS (ZBW)
8
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1
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
2
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
3
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
4
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
5
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
6
Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Dinsmore, John
;
Dugan, Riley G.
;
Wright, Scott A.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011591919
Saved in:
7
Long term evolution mobile services and intention to adopt : a Malaysian perspective
Kitchen, Philip James
;
Martin, Roy
;
Norbani Che Ha
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 643-654
Persistent link: https://www.econbiz.de/10011479482
Saved in:
8
A taxonomy of mobile phone consumers : insights for marketing managers
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010259204
Saved in:
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