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~isPartOf:"Journal of strategic marketing"
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Search: subject:"Ursprungsregeln"
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Rules of origin
4
Ursprungsregeln
4
Brand image
2
Brand management
2
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2
Herkunftsbezeichnung
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Markenführung
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Consumer behaviour
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Financial services
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Finanzdienstleistung
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Higher education teaching
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Hochschullehre
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International market entry
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Internationaler Markteintritt
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brand stories
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product packaging
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Andriopoulos, Constantine
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Gerrath, Maximilian H. E. E.
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Gotsi, Manto
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John, Joby
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Lee, Christina
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Leenders, Mark A. A. M.
1
Lopez, Carmen
1
Mills, Adam J.
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Journal of strategic marketing
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
CESifo working papers
15
International tax and public finance
14
Journal of international consumer marketing
14
FinanzArchiv : European journal of public finance
10
International marketing review
10
Discussion paper / Centre for Economic Policy Research
9
Diskussionsbeiträge / 2
9
Journal of world trade : law, economic policy, public policy
9
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
8
International marketing and the country of origin effect : the global impact of 'Made in Italy'
7
NBER working paper series
7
The journal of brand management : an international journal
7
Journal of public economics
6
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of public economic theory
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
NBER Working Paper
5
The world economy : the leading journal on international economic relations
5
CESifo Working Paper Series
4
Journal of consumer behaviour : an international research review
4
Journal of euromarketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international economics
4
Journal of promotion management : JPM
4
Management international review : mir ; journal of international business
4
UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Asian business & management
3
CoFE discussion papers
3
Cross cultural management : an international journal
3
Der Betrieb
3
Discussion paper series / Zentrum für Finanzen und Ökonometrie, Universität Konstanz
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ECONIS (ZBW)
4
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1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
International brand strategy and mode of entry in the services sector : lessons from the financial crisis
Gerrath, Maximilian H. E. E.
;
Leenders, Mark A. A. M.
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 48-67
Persistent link: https://www.econbiz.de/10009717938
Saved in:
3
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
4
Country of origin as a source of sustainable competitive advantage : the case for international higher education institutions in New Zealand
Morrish, Sussie Celna
;
Lee, Christina
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 517-529
Persistent link: https://www.econbiz.de/10010217441
Saved in:
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