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~isPartOf:"Journal of strategic marketing"
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Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
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Werbewirkung
4
Athletes
1
Attachment
1
Brand image
1
Brand management
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Consumer behaviour
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Sportler
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Women
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ambassadors
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brands
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celbrity endorsement
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celebrity endorsement
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celebrity meaning
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credibility
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experimental design
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marital life stage
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meaning-transfer
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promotion
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role congruence
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self-concept clarity
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Kitchen, Philip J.
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Martin, Brett
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Mohapatra, Subhalaxmi
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Mulye, Rajendra
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Proctor, Tony
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Rahman, Kaleel
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Riedel, Aimee
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Roy, Subhadip
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Saldanha, Natalya
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Journal of strategic marketing
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
A strategic view of celebrity endorsements through the attachment lens
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 434-454
Persistent link: https://www.econbiz.de/10012313911
Saved in:
2
Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking
Proctor, Tony
;
Kitchen, Philip J.
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10012202758
Saved in:
3
Female, married and endorsing: integrating celebrity marital status, role congruence and credibility
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011742898
Saved in:
4
How Gordon Ramsay appeals to consumers : effects of self-concept clarity and celebrity meaning on celebrity endorsements
Soneji, Dipesh
;
Riedel, Aimee
;
Martin, Brett
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 457-468
Persistent link: https://www.econbiz.de/10011479447
Saved in:
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