//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sport sponsorship"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Football
1
Fußball
1
India
1
Indien
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Professional sports
1
Profisport
1
Relationship marketing
1
Sponsoring
1
Sponsorship
1
Sport
1
Sport sponsorship
1
Sportmarketing
1
Sports
1
Sports marketing
1
brand engagement
1
brand equity
1
brand loyalty
1
purchase behavior
1
sport fans
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Papadimitriou, D.
1
Parganas, P.
1
Tsordia, Ch.
1
Published in...
All
Journal of strategic marketing
Sport management review
7
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport, Business and Management : an international journal ; SBM
4
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of business research : JBR
2
Sport Management Review
2
Berliner Reihe zum Marketing - Arbeitspapier
1
Business horizons
1
Cogent Business & Management
1
Cogent business & management
1
Consumer behavior review : CBR
1
Etudes et Dossiers, No. 355(2010)
1
Freie Universität Berlin - Marketing-Department - Publikationen
1
Geneva Association - Working Papers Series
1
International advances in economic research
1
Journal of corporate responsibility and leadership : JCR&L
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Munich Business School - Publications
1
Munich Business School Working Paper
1
Oeconomia Copernicana
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Universia business review : UBR
1
Проблемы современной экономики
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of
sport
sponsorship
on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->