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~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Investitionsgütermarketing"
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B-to-B-Marketing
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
610
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
76
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
12
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1
Salesperson implementation of sales strategy and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
4
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
5
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
6
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
7
The influence of customer loyalty on small island economies : an empirical and exploratory study
Ozuem, Wilson
;
Thomas, Tara
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 447-469
Persistent link: https://www.econbiz.de/10011571006
Saved in:
8
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
9
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
10
Approaching Key Account Management from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
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