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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Konsumentenverhalten"
~subject:"Structural equation model"
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Konsumentenverhalten
Structural equation model
Measurement
13
Messung
13
Consumer behaviour
4
Customer satisfaction
3
Kundenzufriedenheit
3
Market research
3
Marktforschung
3
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Meinungsforschung
2
Opinion poll
2
Qualitative Methode
2
Qualitative method
2
Relationship marketing
2
AHP approach
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AHP-Verfahren
1
Advertising
1
Befragung
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Bewertung
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Consumer motivation
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Customer value
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Dienstleistungsqualität
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Dienstleistungssektor
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E-commerce
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Electronic Commerce
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Evaluation
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Factor analysis
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Faktorenanalyse
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Fragebogen
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Interview
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Iran
1
Kaufmotiv
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Kino
1
Kundenwert
1
Lebensversicherung
1
Life insurance
1
Markenimage
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English
5
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Cullen, Carman W.
1
Ismail, Zarina Mizam Mohd
1
Kaciak, Eugene
1
Mansori, Shaheen
1
Mathur, Anil
1
Nadimi, Ilghelich
1
Romaniuk, Jenni
1
Sharma, Tripti Ghosh
1
Siddiqui, Masood H.
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Journal of targeting, measurement and analysis for marketing
Journal of business research : JBR
29
Journal of retailing and consumer services
20
The journal of brand management : an international journal
15
Journal of marketing research : JMR
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
International journal of market research
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Psychology & marketing
8
Tourism management : research, policies, practice
8
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
SpringerLink / Bücher
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
The journal of product & brand management
6
European journal of marketing : EJM
5
Global business review
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of the Academy of Marketing Science
5
NBER working paper series
5
The journal of services marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
Journal of modelling in management
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The service industries journal
4
Total quality management & business excellence
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Gabler Edition Wissenschaft
3
Gabler Research
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
5
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1
Global replication of CETSCALE : a study of the Iranian market
Nadimi, Ilghelich
;
Mansori, Shaheen
;
Ismail, Zarina …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10009710881
Saved in:
2
Consumer trying : scale development and validation
Mathur, Anil
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009233559
Saved in:
3
Analyzing customer satisfaction with service quality in life insurance services
Siddiqui, Masood H.
;
Sharma, Tripti Ghosh
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 221-238
Persistent link: https://www.econbiz.de/10008840808
Saved in:
4
A method of abbreviating a laddering survey
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10003876458
Saved in:
5
Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
Saved in:
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