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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Journal of targeting, measurement and analysis for marketing
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A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
2
A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically
Chen, Annie
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10009997634
Saved in:
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