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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Major theoretical debates and contemporary issues in marketing theory"
~subject:"Customers"
~type_genre:"Aufsatz im Buch"
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Journal of the Academy of Marketing Science
Major theoretical debates and contemporary issues in marketing theory
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"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
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2008
Persistent link: https://www.econbiz.de/10003610483
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