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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Manufacturing & service operations management : M & SOM"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Consumer behaviour
341
Konsumentenverhalten
341
Beziehungsmarketing
88
Relationship marketing
88
Brand management
50
Markenführung
50
Preismanagement
43
Pricing strategy
43
Brand image
37
Markenimage
37
Theorie
37
Theory
37
Retail trade
33
Online retailing
31
Online-Handel
31
Customer satisfaction
30
Kundenzufriedenheit
30
Dienstleistungsqualität
28
Service quality
28
USA
28
United States
28
Brand
27
Markenartikel
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Online-Marketing
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Electronic Commerce
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Advertising effects
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Revenue management
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Revenue-Management
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Werbewirkung
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Article
33
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Aufsatz in Zeitschrift
Article in journal
33
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English
33
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Biswas, Dipayan
2
Grewal, Dhruv
2
Noble, Stephanie M.
2
Abdallah, Tarek
1
Alan, Yasin
1
Albrecht, Carmen-Maria
1
Altug, Mehmet Sekip
1
Arora, Raj
1
Aydinliyim, Tolga
1
Bagga, Charan K.
1
Baker, Julie
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bernstein, Fernando
1
Boada-Collado, Pol
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Cook, Laurel Aynne
1
Duhachek, Adam
1
El-Amine, Hadi
1
Esmark, Carol L.
1
Ezell, Hazel F.
1
Gao, Fei
1
Griffith, Denni Arli
1
Gustafsson, Anders
1
Hattula, Stefan
1
He, Yuhong
1
Henkel, Laura
1
Hensen, Niek
1
Howlett, Elizabeth
1
Hu, Xing
1
Hughes, Douglas E.
1
Jong, Ad de
1
Keeling, Debbie I.
1
Kelting, Katie
1
Komor, Marcin
1
Kozlenkova, Irina V.
1
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Journal of the Academy of Marketing Science
Manufacturing & service operations management : M & SOM
Journal of retailing and consumer services
466
Journal of retailing
128
Journal of business research : JBR
119
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
110
International journal of retail and distribution management
64
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
International journal of consumer studies
22
Journal of marketing
21
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of production economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
13
The service industries journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The journal of product & brand management
12
Australasian marketing journal
11
History of retailing and consumption
11
Journal of international consumer marketing
11
Journal of internet commerce
11
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ECONIS (ZBW)
33
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Offering memories to sell goods? : pricing and welfare implications of experiential retail
Mutlu, Nevin
;
El-Amine, Hadi
;
Sahin, Ozge
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
5
,
pp. 1765-1778
Persistent link: https://www.econbiz.de/10014383452
Saved in:
5
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
6
Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing
Wang, Yiwei
;
Lu, Lauren Xiaoyuan
;
Shi, Pengcheng
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
5
,
pp. 2703-2721
Persistent link: https://www.econbiz.de/10014295355
Saved in:
7
Demand estimation under the multinomial logit model from sales transaction data
Abdallah, Tarek
;
Vulcano, Gustavo
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
5
,
pp. 1196-1216
Persistent link: https://www.econbiz.de/10012653981
Saved in:
8
Management and effects of in-store promotional displays
Çetin, Oğuz
;
Mersereau, Adam J.
;
Parlaktürk, Ali K.
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
3
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012242921
Saved in:
9
Estimating and optimizing the impact of inventory on consumer choices in a fashion retail setting
Boada-Collado, Pol
;
Martínez-de-Albéniz, Victor
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
3
,
pp. 582-597
Persistent link: https://www.econbiz.de/10012242939
Saved in:
10
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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