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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~person:"Agnihotri, Raj"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Social web"
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Journal of the Academy of Marketing Science
NBER working paper series
Industrial marketing management : the international journal for industrial and high-tech firms
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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