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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~person:"Grewal, Dhruv"
~subject:"Relationship marketing"
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Journal of the Academy of Marketing Science
Neue betriebswirtschaftliche Forschung : Nbf
Customer relationship management in electronic markets
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The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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