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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~type_genre:"Article in journal"
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Consumer behaviour
Entwicklungsländer
Konsumentenverhalten
924
Relationship marketing
265
Beziehungsmarketing
264
USA
208
United States
208
Brand image
190
Markenimage
190
Brand management
188
Markenführung
188
Advertising effects
150
Customer satisfaction
150
Kundenzufriedenheit
150
Werbewirkung
150
Marketing management
147
Marketingmanagement
147
Social Web
124
Social web
124
Brand
107
Markenartikel
106
Emotion
105
Dienstleistungsqualität
93
Service quality
93
Internet marketing
92
Online-Marketing
92
Personality psychology
85
Persönlichkeitspsychologie
85
Viral marketing
85
Virales Marketing
85
Experiment
83
Market research
76
Marktforschung
76
Einzelhandel
74
Online retailing
74
Online-Handel
74
Retail trade
74
Advertising
73
Werbung
73
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72
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72
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402
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Article
917
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9
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Article in journal
Aufsatz in Zeitschrift
926
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9
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9
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1
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Grewal, Dhruv
13
Woodside, Arch G.
10
Bagozzi, Richard P.
9
Yi, Youjae
9
Kumar, V.
8
Ruyter, Ko de
7
Homburg, Christian
6
Kukar-Kinney, Monika
6
Chan, Eugene Y.
5
Eisend, Martin
5
Hagtvedt, Henrik
5
Hennig-Thurau, Thorsten
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Sprott, David E.
5
Albrecht, Carmen-Maria
4
Arnold, Mark J.
4
Bigné Alcañiz, J. Enrique
4
Blut, Markus
4
Bodur, H. Onur
4
Das, Gopal
4
Gustafsson, Anders
4
Keeling, Debbie I.
4
Kim, Jungkeun
4
Moschis, George P.
4
Motyka, Scott
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sung, Yongjun
4
Suri, Rajneesh
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Alavi, Sascha
3
Amar, Moty
3
Babin, Barry J.
3
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Journal of the Academy of Marketing Science
Psychology & marketing
Journal of business research : JBR
2,017
Journal of retailing and consumer services
1,932
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
861
International journal of consumer studies
763
International journal of hospitality management
727
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Intereconomics : review of European economic policy
553
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
393
Journal of development economics
357
The journal of brand management : an international journal
355
European journal of marketing : EJM
352
Journal of marketing research : JMR
344
Food policy : economics planning and politics of food and agriculture
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Technological forecasting & social change : an international journal
339
Cogent business & management
326
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Applied economics
318
Journal of international development : the journal of the Development Studies Association
318
Journal of marketing management : MM
310
Tourism management : research, policies, practice
308
Journal of business ethics : JOBE
303
Journal of retailing
303
Journal of marketing communications
298
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of fashion marketing and management
286
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The journal of services marketing
262
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
926
Showing
1
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10
of
926
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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