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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~person:"Kovalenko, Larisa"
~subject:"Markentransfer"
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Markentransfer
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
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What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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