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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~person:"Parker, Jeffrey R."
~subject:"Markentransfer"
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
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Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
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