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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~subject:"Markentransfer"
~subject:"Werbewirkung"
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Markentransfer
Werbewirkung
Brand management
86
Markenführung
86
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
42
Markenimage
42
Brand
27
Markenartikel
26
New product development
12
Beziehungsmarketing
11
Innovation
11
Produktentwicklung
11
Relationship marketing
11
Social Web
10
Social web
10
Brand extension
9
Marketing management
9
Marketingmanagement
9
Advertising effects
8
Internet marketing
6
Online-Marketing
6
Innovation management
5
Innovationsmanagement
5
Automotive industry
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Brand equity
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Customer satisfaction
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Erfolgsfaktor
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Product design
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Produktgestaltung
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Brasel, S. Adam
2
Aktekin, Tevfik
1
Alden, Dana
1
Alvarez, Cecilia M. O.
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Athaide, Gerard A.
1
Barone, Michael J.
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Bei, Lien-ti
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Bouten, Lisanne M.
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Chandrasekaran, Deepa
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Chen, Qimei
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Diamantopoulos, Adamantios
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Dickson, Peter R.
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Dunn, Lea
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Grewal, Dhruv
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Hagtvedt, Henrik
1
He, Yi
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Hennig-Thurau, Thorsten
1
Houston, Mark B.
1
Hultink, Erik J.
1
Jayanti, Rama K.
1
Jewell, Robert D.
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Keller, Kevin Lane
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Klink, Richard R.
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Kohli, Chrianjeev
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Kovalenko, Larisa
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Kristofferson, Kirk
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Kupfer, Ann-Kristin
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Lehmann, Donald R.
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Leonhardt, James M.
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Lou, Yung-Chien
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Miniard, Paul W.
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Monroe, Kent B.
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Morgan, Carter
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Parker, Jeffrey R.
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Pezzuti, Todd
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of business research : JBR
65
The journal of product & brand management
47
International journal of advertising : the review of marketing communications
43
The journal of brand management : an international journal
40
Journal of marketing communications
38
International journal of advertising : the quarterly review of marketing communications
30
Psychology & marketing
27
Journal of promotion management : JPM
25
Journal of advertising research
23
Journal of retailing and consumer services
21
Journal of promotion management : innovations in planning and applied research
19
International journal of internet marketing and advertising : IJIMA
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
European journal of marketing : EJM
15
Marketing intelligence & planning
13
Marketing letters : a journal of research in marketing
13
The journal of consumer marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Marketing : ZFP ; journal of research and management
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of international consumer marketing
9
Journal of marketing research : JMR
9
The IUP journal of brand management : IJBRM
9
International journal of hospitality management
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Brand management ; Vol. 3
7
Journal of global marketing
7
Journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Australasian marketing journal
6
Business horizons
6
Global business review
6
International journal of consumer studies
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
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ECONIS (ZBW)
17
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1
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
4
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
7
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
8
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
9
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
10
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
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