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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Hollebeek, Linda D."
~person:"Tonsor, Glynn T."
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Article in journal"
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Hollebeek, Linda D.
Tonsor, Glynn T.
Grewal, Dhruv
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S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
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