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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Capital income"
~subject:"Markentransfer"
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Search: subject_exact:"Brand management"
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Capital income
Markentransfer
Brand management
76
Markenführung
76
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
40
Markenimage
40
Brand
27
Markenartikel
26
Beziehungsmarketing
11
Relationship marketing
11
Innovation
10
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
New product development
7
Brand extension
6
Internet marketing
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
Success factor
4
Brand extensions
3
Branding
3
Corporate reputation
3
Designation of origin
3
Emerging economies
3
Firm value
3
Firmenimage
3
Herkunftsbezeichnung
3
Kapitaleinkommen
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English
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Alvarez, Cecilia M. O.
1
Bei, Lien-ti
1
Calantone, Roger J.
1
Cao, Zixia
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Fournier, Susan
1
Hennig-Thurau, Thorsten
1
Houston, Mark B.
1
Hsu, Liwu
1
Jayanti, Rama K.
1
Keller, Kevin Lane
1
Kovalenko, Larisa
1
Kupfer, Ann-Kristin
1
Lehmann, Donald R.
1
Lou, Yung-Chien
1
Mathys, Juliane
1
Miniard, Paul W.
1
Monroe, Kent B.
1
Parker, Jeffrey R.
1
Schleicher, Martin G.
1
Sichtmann, Christina
1
Sorescu, Alina
1
Srinivasan, Shuba
1
Tsai, Meng-Chun
1
Voorhees, Clay M.
1
Xu, Kehan
1
Zhao, Yanhui
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Journal of the Academy of Marketing Science
The journal of product & brand management
17
Journal of business research : JBR
15
The journal of brand management : an international journal
15
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of business economics and management
4
Journal of international consumer marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of marketing analytics : JMA
3
Journal of retailing
3
Marketing intelligence & planning
3
Sport management review
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
3
Business horizons
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Global business review
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing management : MM
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
4
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
5
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
6
Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
Saved in:
7
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
8
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
9
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
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