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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Markentransfer"
~subject:"Online-Marketing"
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Search: subject_exact:"Brand management"
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Markentransfer
Online-Marketing
Brand management
76
Markenführung
76
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
40
Markenimage
40
Brand
27
Markenartikel
26
Beziehungsmarketing
11
Relationship marketing
11
Innovation
10
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
New product development
7
Brand extension
6
Internet marketing
6
Produktentwicklung
6
Brand equity
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
Success factor
4
Brand extensions
3
Branding
3
Capital income
3
Corporate reputation
3
Designation of origin
3
Emerging economies
3
Firm value
3
Firmenimage
3
Herkunftsbezeichnung
3
Kapitaleinkommen
3
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Article
12
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12
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12
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English
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Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Barone, Michael J.
1
Bei, Lien-ti
1
Chandrasekaran, Deepa
1
Dahl, Darren W.
1
Diamantopoulos, Adamantios
1
Dickson, Peter R.
1
Greene, Mallik
1
Hanson, Sara
1
Hennig-Thurau, Thorsten
1
Houston, Mark B.
1
Jayanti, Rama K.
1
Jewell, Robert D.
1
Jiang, Lan
1
Johnen, Marius
1
Keller, Kevin Lane
1
Kovalenko, Larisa
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Lehmann, Donald R.
1
Lou, Yung-Chien
1
Mathys, Juliane
1
Miniard, Paul W.
1
Monroe, Kent B.
1
Parker, Jeffrey R.
1
Paulich, Brianna JeeWon
1
Schleicher, Martin G.
1
Schnittka, Oliver
1
Sichtmann, Christina
1
Sihi, Debika
1
Sorescu, Alina
1
Srinivasan, Raji
1
Tsai, Meng-Chun
1
Unnava, Vasu
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
98
The journal of product & brand management
62
International journal of internet marketing and advertising : IJIMA
49
The journal of brand management : an international journal
48
Journal of retailing and consumer services
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Marketing intelligence & planning
20
European journal of marketing : EJM
18
Business horizons
17
Journal of promotion management : JPM
17
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of internet commerce
15
Journal of marketing management : MM
14
Psychology & marketing
14
Tourism management : research, policies, practice
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of advertising research
13
Journal of fashion marketing and management
13
Journal of marketing
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of international consumer marketing
11
Journal of strategic marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of consumer studies
9
International journal of sports marketing & sponsorship
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing analytics : JMA
9
Journal of global marketing
8
Springer eBook Collection
8
The IUP journal of brand management : IJBRM
8
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ECONIS (ZBW)
12
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
7
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
8
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
9
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
10
How brand innovativeness creates advertising flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
Saved in:
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