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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Baker, Thomas L."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Social web"
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Beziehungsmarketing
Germany
Social web
Relationship marketing
6
Consumer behaviour
3
Konsumentenverhalten
3
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2
Kundenbindungsprogramm
2
Lieferantenmanagement
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Baker, Thomas L.
Steinhoff, Lena
Palmatier, Robert W.
10
Kumar, V.
9
Homburg, Christian
8
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
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Rapp, Adam
4
Ruyter, Ko de
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Blut, Markus
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of marketing channels : ... distribution systems, strategy, and management
2
Routledge studies in marketing
2
Handbook of research on customer engagement
1
International business review : the official journal of the European International Business Academy
1
Journal of international marketing
1
Journal of marketing
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Journal of service research : JSR
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Report / Marketing Science Institute
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ECONIS (ZBW)
7
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1
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7
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7
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1
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
6
Choreographing salesperson face-to-face visits with a buyer organization : a social network perspective
Forkmann, Sebastian
;
Mullins, Ryan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10013199139
Saved in:
7
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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