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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Beatty, Sharon E."
~person:"Crosno, Jody L."
~person:"Driessen, Paul H."
~person:"Fang, Eric"
~subject:"Brand image"
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Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
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