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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bellman, Steven"
~person:"Pauwels, Koen"
~person:"Poels, Karolien"
~person:"Wilbur, Kenneth C."
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Bellman, Steven
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
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Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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MSI reports : working paper series
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Advertising in new formats and media : current research and implications for marketers
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ERIM report series research in management
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European journal of marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
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HEC Paris research paper series
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Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
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