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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chen, Qimei"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Sponsoring"
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Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
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