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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Cornwell, T. Bettina"
~person:"Kristofferson, Kirk"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Konsumentenverhalten
Sponsoring
Advertising effects
2
Werbewirkung
2
Advertising
1
Brand
1
Brand displacement
1
Brand image
1
Brand management
1
Brand placement
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Cognition
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Consumer behavior
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Consumer behaviour
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Ecosystems
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Engagement
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Markenartikel
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Markenführung
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Need for cognition
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Cornwell, T. Bettina
Kristofferson, Kirk
Brasel, S. Adam
2
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Journal of the Academy of Marketing Science
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
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The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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2
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
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