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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"DeCarlo, Thomas E."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
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Online-Marketing
Social web
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Salespeople
3
Verkaufspersonal
3
Customer relationship management
2
Kundenbindungsprogramm
2
Loyalty program
2
Ambidexterity
1
Ambidextrous organization
1
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1
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1
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Online-Handel
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DeCarlo, Thomas E.
Steinhoff, Lena
Palmatier, Robert W.
10
Homburg, Christian
9
Kumar, V.
9
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Baker, Thomas L.
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Arunachalam, S.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Fürst, Andreas
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Garrett, Jason
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Giebelhausen, Michael
2
Grégoire, Yany
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Habel, Johannes
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Henderson, Conor M.
2
Henneberg, Stephan
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
Routledge studies in marketing
2
Journal of international marketing
1
Journal of marketing
1
Journal of service research : JSR
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ECONIS (ZBW)
6
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
5
Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
DeCarlo, Thomas E.
;
Lam, Son K.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 415-439
Persistent link: https://www.econbiz.de/10011563219
Saved in:
6
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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