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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Falk, Tomas"
~subject:"Dienstleistungsqualität"
~subject:"Vertrauen"
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Dienstleistungsqualität
Vertrauen
Beschwerdemanagement
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Complaint management
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Customer co-creation
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Falk, Tomas
Grégoire, Yany
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Kumar, V.
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Journal of the Academy of Marketing Science
Dienstleistungsmarketing
1
Journal of service research : JSR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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