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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Giebelhausen, Michael"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Beziehungsmarketing
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Giebelhausen, Michael
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
7
Scheer, Lisa K.
5
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4
Lam, Son K.
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Ruyter, Ko de
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Journal of the Academy of Marketing Science
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Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
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2
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
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