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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Grégoire, Yany"
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Rewards program"
~subject:"Social web"
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Beziehungsmarketing
Germany
Rewards program
Social web
Relationship marketing
6
Beschwerdemanagement
4
Complaint management
4
Customer satisfaction
4
Dienstleistungsqualität
4
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Consumer behaviour
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Grégoire, Yany
Steinhoff, Lena
Palmatier, Robert W.
10
Kumar, V.
9
Homburg, Christian
8
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Voorhees, Clay M.
4
Wieseke, Jan
4
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3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
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3
Verhoef, Peter C.
3
Alavi, Sascha
2
Arunachalam, S.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
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Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
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Forkmann, Sebastian
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2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
Journal of marketing
2
Journal of service research
2
Routledge studies in marketing
2
Business horizons
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of retailing
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
6
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
How can firms stop customer revenge? : the effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany
;
Ghadami, Fateme
;
Laporte, Sandra
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1052-1071
Persistent link: https://www.econbiz.de/10011951624
Saved in:
5
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
6
Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany
;
Fisher, Robert J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
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