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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Gwinner, Kevin P."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Customer inertia"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
Customer inertia
Germany
Online-Marketing
Social web
Relationship marketing
6
Consumer behaviour
3
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3
Kundenbindungsprogramm
2
Loyalty program
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Gwinner, Kevin P.
Steinhoff, Lena
Palmatier, Robert W.
10
Homburg, Christian
9
Kumar, V.
9
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Voorhees, Clay M.
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Wieseke, Jan
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Gremler, Dwayne D.
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3
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3
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2
Arunachalam, S.
2
Beitelspacher, Lauren Skinner
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Blut, Markus
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Brady, Michael K.
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DeCarlo, Thomas E.
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Dellaert, Benedict G. C.
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Giebelhausen, Michael
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Routledge studies in marketing
2
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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ECONIS (ZBW)
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
5
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
6
Toward a theory of repeat purchase drivers for consumer services
Paul, Michael
;
Hennig-Thurau, Thorsten
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
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