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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Henneberg, Stephan"
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online shopping"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online shopping
Online-Marketing
Social web
Relationship marketing
5
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2
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2
Kundenbindungsprogramm
2
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Boundary spanner corruption
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Henneberg, Stephan
Steinhoff, Lena
Palmatier, Robert W.
10
Homburg, Christian
9
Kumar, V.
9
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
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Wieseke, Jan
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Arunachalam, S.
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Blut, Markus
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Brady, Michael K.
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DeCarlo, Thomas E.
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Dellaert, Benedict G. C.
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Folse, Judith Anne Garretson
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Forkmann, Sebastian
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Giebelhausen, Michael
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Grégoire, Yany
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
4
Routledge studies in marketing
2
Creating and managing superior customer value
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
European journal of marketing : EJM
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Marketing theory
1
The journal of business & industrial marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
6
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1
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Choreographing salesperson face-to-face visits with a buyer organization : a social network perspective
Forkmann, Sebastian
;
Mullins, Ryan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10013199139
Saved in:
6
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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