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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Lam, Son K."
~subject:"Consumer behaviour"
~subject:"Motivation"
~subject:"United States"
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Lam, Son K.
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Journal of the Academy of Marketing Science
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2
The journal of personal selling & sales management : JPSSM
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Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
2
Extrinsic versus intrinsic approaches to managing a multi-brand salesforce : when and how do they work?
Gillespie, Erin Adamson
;
Noble, Stephanie M.
;
Lam, Son K.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10011614086
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