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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Okazaki, Shintaro"
~person:"Pelsmacker, Patrick de"
~person:"Yan, Ruiliang"
~subject:"Advertising"
~subject:"Vertriebsweg"
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
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Advertising worldwide : advertising conditions in selected countries
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Electronic commerce research
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Electronic markets : the international journal on networked business
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European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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SpringerLink / Bücher
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The SAGE handbook of marketing ethics
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Young consumers : insight and ideas for responsible marketers
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Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Yan, Ruiliang
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 510-519
Persistent link: https://www.econbiz.de/10008735690
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