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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Steinhoff, Lena"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"United States"
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Innovationsmanagement
Marketing management
Relationship marketing
United States
Beziehungsmarketing
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2
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2
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Steinhoff, Lena
Palmatier, Robert W.
13
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11
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10
Homburg, Christian
9
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6
Lam, Son K.
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Lee, Ju-Yeon
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Routledge studies in marketing
2
Journal of international marketing
1
Journal of marketing
1
Journal of service research : JSR
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ECONIS (ZBW)
4
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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