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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Vorhies, Douglas W."
~subject:"Brand"
~subject:"Transnational corporation"
~subject:"United Kingdom"
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Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
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