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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising"
~type_genre:"Article in journal"
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Fernsehwerbung
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Television advertising
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Journal of the Academy of Marketing Science
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
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International journal of consumer studies
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International journal of industrial organization
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International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Journal of marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Marketing intelligence & planning
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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American economic journal : a journal of the American Economic Association
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American economic review
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Asia Pacific journal of marketing and logistics
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Business history review
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Business horizons
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Economic inquiry : journal of the Western Economic Association International
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Economic modelling
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Economic research
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Eurasian business review
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European journal of marketing
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Food policy : economics planning and politics of food and agriculture
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Harvard business review : HBR
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IIMB management review
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Information economics and policy : IEP
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of Indian culture and business management : IJICBM
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International journal of business and economics
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Competitive advertising strategies for programmatic
television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
2
Enhancing
television
advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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