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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Markenführung"
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
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Market orientation : transforming food and agribusiness around the customer
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Food policy : economics planning and politics of food and agriculture
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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