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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Consumer behaviour
Online-Marketing
Relationship marketing
E-commerce
24
Electronic Commerce
24
Konsumentenverhalten
14
Online retailing
11
Online-Handel
11
Internet marketing
9
Beziehungsmarketing
7
Internet
6
Lieferantenmanagement
6
Supplier relationship management
6
Social Web
5
Social web
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Digital marketing
4
Einzelhandel
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Marketing management
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Marketingmanagement
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Retail trade
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Customer satisfaction
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Data protection
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Datenschutz
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Distribution channel
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Kundenzufriedenheit
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Vertriebsweg
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B-to-B-Marketing
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Business-to-business marketing
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Digitale Güter
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Digitalisierung
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19
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Kukar-Kinney, Monika
3
Mu, Jifeng
2
Scheinbaum, Angeline Close
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Agnihotri, Raj
1
Albers, Sönke
1
Almeida, Marcos Inácio Severo de
1
Andrews, Michelle
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Arunachalam, S.
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Bart, Yakov
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Dellaert, Benedict G. C.
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Dijl, Patrick van
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Donkers, Bas
1
Grewal, Dhruv
1
Griffith, Denni Arli
1
Gustafsson, Anders
1
He, Heping
1
Hill, Ronald Paul
1
Inman, J. Jeffrey
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Kleinen, Ole
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Kozlenkova, Irina V.
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Kupor, Daniella
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Li, Chunyu
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Libai, Barak
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Mahar, Stephen
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Narus, James A.
1
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1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
167
Journal of business research : JBR
87
Electronic commerce research
67
Journal of internet commerce
64
International journal of electronic marketing and retailing : IJEMR
60
Information systems research : ISR
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
International journal of business information systems : IJBIS
45
International journal of e-business research : an official publication of the Information Resources Management Association
45
International journal of electronic customer relationship management : IJECRM
45
International journal of internet marketing and advertising : IJIMA
44
Journal of management information systems : JMIS
42
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
41
SpringerLink / Bücher
41
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of electronic commerce research : JECR
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Electronic commerce research and applications
31
Journal of retailing
31
International journal of electronic commerce : IJEC
28
International journal of electronic business
27
Electronic markets : the international journal on networked business
26
Technological forecasting & social change : an international journal
26
Asia Pacific journal of marketing and logistics
25
Cogent business & management
25
International journal of retail & distribution management
25
Information systems and e-business management : ISeB
24
International journal of hospitality management
24
The international review of retail, distribution and consumer research
24
International journal of consumer studies
20
Journal of fashion marketing and management
20
Journal of open innovation : technology, market, and complexity
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Psychology & marketing
20
Springer eBook Collection
20
The service industries journal
20
European journal of operational research : EJOR
19
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ECONIS (ZBW)
19
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
3
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
4
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
5
Seller marketing capability, brand reputation, and consumer journeys on
e-commerce
platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
6
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
7
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
8
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
9
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
10
A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
;
Li, Chunyu
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
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