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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
~subject:"USA"
~subject:"United States"
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Consumer behaviour
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Bundling strategy
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Business services
2
Business-to-business marketing
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Dienstleistungsqualität
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of revenue and pricing management
8
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
8
International journal of production research
7
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of industrial organization
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The journal of law & economics
4
Discussion paper / Centre for Economic Policy Research
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of operational research : EJOR
3
Journal of competition law & economics
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
The Rand journal of economics
3
Agricultural economics : the journal of the International Association of Agricultural Economists
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Applied economics
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Environment & planning
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Faculty & research / Insead : working paper series
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Global business and organizational excellence : a review of research & best practices
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Information systems research : ISR
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International journal of consumer studies
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International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of service management
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Journal of service research : JSR
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Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey
;
Shankar, Venkatesh
;
Berry, Leonard L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
Saved in:
2
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
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