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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"E-commerce"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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E-commerce
Einzelhandel
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
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23
Dienstleistungsqualität
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
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Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
Electronic Commerce
14
Werbewirkung
14
Theorie
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Theory
13
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12
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11
Marktforschung
11
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Article
31
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31
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English
31
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Kukar-Kinney, Monika
3
Biswas, Dipayan
2
Grewal, Dhruv
2
Mu, Jifeng
2
Noble, Stephanie M.
2
Scheinbaum, Angeline Close
2
Albrecht, Carmen-Maria
1
Andrews, Michelle
1
Arora, Raj
1
Bagga, Charan K.
1
Baker, Julie
1
Bart, Yakov
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Carlson, Jeffrey R.
1
Chae, Inyoung
1
Chen, Zoey
1
Chung, Yuho
1
Cook, Laurel Aynne
1
Cui, Geng
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
1
Donkers, Bas
1
Duhachek, Adam
1
Esmark, Carol L.
1
Ezell, Hazel F.
1
Griffith, Denni Arli
1
Gustafsson, Anders
1
Hattula, Stefan
1
He, Heping
1
Henkel, Laura
1
Hensen, Niek
1
Howlett, Elizabeth
1
Hughes, Douglas E.
1
Inman, J. Jeffrey
1
Jong, Ad de
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
573
Journal of business research : JBR
162
Journal of retailing
137
International journal of retail & distribution management
129
The international review of retail, distribution and consumer research
114
International journal of retail and distribution management
73
International journal of electronic marketing and retailing : IJEMR
64
Journal of internet commerce
58
Electronic commerce research
56
Management science : journal of the Institute for Operations Research and the Management Sciences
47
Psychology & marketing
47
Information systems research : ISR
41
Asia Pacific journal of marketing and logistics
40
International journal of consumer studies
38
International journal of e-business research : an official publication of the Information Resources Management Association
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of business information systems : IJBIS
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
European journal of operational research : EJOR
35
Cogent business & management
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
34
Journal of fashion marketing and management
33
European journal of marketing : EJM
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
International journal of internet marketing and advertising : IJIMA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing intelligence & planning
30
Electronic commerce research and applications
28
The journal of services marketing
28
International journal of production economics
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of management information systems : JMIS
27
Journal of marketing
27
Technological forecasting & social change : an international journal
26
Journal of electronic commerce research : JECR
25
Marketing : ZFP ; journal of research and management
25
International journal of electronic commerce : IJEC
23
International journal of hospitality management
23
The service industries journal
22
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ECONIS (ZBW)
31
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Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
5
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
6
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
7
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
8
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
9
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
10
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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