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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Article"
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Einzelhandel
Marketing management
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
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Dienstleistungsqualität
21
Retail trade
21
Service quality
21
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Online-Marketing
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Marketingmanagement
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Virales Marketing
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E-commerce
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Electronic Commerce
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Werbewirkung
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Kumar, V.
3
Noble, Stephanie M.
3
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2
Grewal, Dhruv
2
Sheth, Jagdish N.
2
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1
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1
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1
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1
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Chang, Chun-Tuan
1
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Chu, Xing-Yu
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1
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1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
501
Journal of business research : JBR
177
Journal of retailing
135
International journal of retail & distribution management
123
The international review of retail, distribution and consumer research
100
International journal of retail and distribution management
65
Psychology & marketing
50
European journal of marketing : EJM
48
Journal of marketing
44
Journal of marketing communications
38
The journal of product & brand management
37
Asia Pacific journal of marketing and logistics
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
The journal of consumer marketing
36
International journal of electronic marketing and retailing : IJEMR
34
European journal of operational research : EJOR
33
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of marketing management : MM
30
International journal of consumer studies
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of strategic marketing
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Marketing : ZFP ; journal of research and management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Cogent business & management
23
The journal of services marketing
23
Business horizons
22
Journal of marketing research : JMR
21
Journal of Islamic marketing : JIMA
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of marketing theory and practice
20
International journal of production economics
19
Journal of fashion marketing and management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
International journal of Indian culture and business management
18
Journal of promotion management : innovations in planning and applied research
17
Marketing letters : a journal of research in marketing
17
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ECONIS (ZBW)
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
5
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
6
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
7
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
8
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
9
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
10
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
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