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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Article"
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Einzelhandel
Online retailing
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
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Electronic Commerce
14
Werbewirkung
14
Theorie
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Theory
13
Emotion
12
Market research
11
Marktforschung
11
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Kukar-Kinney, Monika
4
Grewal, Dhruv
3
Noble, Stephanie M.
3
Biswas, Dipayan
2
Mu, Jifeng
2
Ruyter, Ko de
2
Scheinbaum, Angeline Close
2
Wetzels, Martin
2
Adjei, Mavis T.
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Aguirre, Elizabeth
1
Albrecht, Carmen-Maria
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Arora, Raj
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Babin, Barry J.
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Badrinarayanan, Vishag
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Bagga, Charan K.
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Baker, Julie
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Becerra, Enrique P.
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Bendle, Neil T.
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Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Burton, Scot
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Carlson, Jeffrey R.
1
Chandrasekaran, Deepa
1
Chung, Yuho
1
Cook, Laurel Aynne
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Cui, Geng
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Dahl, Darren W.
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Dellaert, Benedict G. C.
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Donkers, Bas
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Griffith, Denni Arli
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Gustafsson, Anders
1
Hanson, Sara
1
Hattula, Stefan
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He, Heping
1
Henkel, Laura
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
695
Journal of business research : JBR
252
International journal of retail & distribution management
151
Journal of retailing
151
The international review of retail, distribution and consumer research
145
International journal of electronic marketing and retailing : IJEMR
96
International journal of retail and distribution management
88
Journal of internet commerce
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Electronic commerce research
74
Cogent business & management
62
International journal of consumer studies
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Psychology & marketing
59
Information systems research : ISR
57
Asia Pacific journal of marketing and logistics
56
International journal of internet marketing and advertising : IJIMA
53
Journal of electronic commerce research : JECR
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of e-business research : an official publication of the Information Resources Management Association
43
International journal of hospitality management
43
Journal of fashion marketing and management
43
International journal of electronic commerce : IJEC
42
International journal of business information systems : IJBIS
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of services marketing
38
European journal of operational research : EJOR
37
European journal of marketing : EJM
35
Journal of international consumer marketing
34
Journal of management information systems : JMIS
34
Journal of marketing
34
Technological forecasting & social change : an international journal
34
Marketing intelligence & planning
33
International journal of production economics
29
Journal of strategic marketing
29
The journal of consumer marketing
28
Electronic commerce research and applications
27
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ECONIS (ZBW)
40
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
5
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
6
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
7
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
8
Product set granularity and consumer response to recommendations
Tsekouras, Dimitrios
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012290945
Saved in:
9
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
10
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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