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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Innovationsmanagement"
~subject:"Lieferantenmanagement"
~subject:"Relationship marketing"
~subject:"Social web"
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Innovationsmanagement
Lieferantenmanagement
Relationship marketing
Social web
Beziehungsmarketing
171
Consumer behaviour
159
Konsumentenverhalten
159
Marketing management
114
Marketingmanagement
114
Brand management
83
Markenführung
83
Supplier relationship management
54
Salespeople
51
Verkaufspersonal
51
Brand image
50
Markenimage
50
Customer satisfaction
47
Kundenzufriedenheit
47
Innovation
43
Firm performance
41
Unternehmenserfolg
41
Dienstleistungsqualität
38
Service quality
38
Brand
36
Markenartikel
34
Innovation management
33
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32
Verkauf
32
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31
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31
Corporate Social Responsibility
30
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Marketing
29
Marketing theory
26
Marketingtheorie
26
Social Web
26
Internet marketing
25
Marktforschung
25
New product development
25
Online-Marketing
25
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240
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242
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242
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1
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242
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Palmatier, Robert W.
11
Homburg, Christian
9
Kumar, V.
9
Scheer, Lisa K.
6
Lam, Son K.
5
Ruyter, Ko de
5
Grewal, Dhruv
4
Rapp, Adam
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Arunachalam, S.
3
Baker, Thomas L.
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Kashmiri, Saim
3
Krafft, Manfred
3
Lee, Ju-Yeon
3
Lusch, Robert F.
3
Ramaswami, Sridhar N.
3
Reinartz, Werner J.
3
Rubera, Gaia
3
Sesé, F. Javier
3
Tillmanns, Sebastian
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Arnold, Todd J.
2
Beitelspacher, Lauren Skinner
2
Beverland, Michael B.
2
Blut, Markus
2
Boyd, D. Eric
2
Brady, Michael K.
2
Chandrasekaran, Deepa
2
Crecelius, Andrew T.
2
Davis-Sramek, Beth
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Fang, Eric
2
Folse, Judith Anne Garretson
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
1,474
Industrial marketing management : the international journal for industrial and high-tech firms
1,270
SpringerLink / Bücher
960
Technological forecasting & social change : an international journal
740
Journal of retailing and consumer services
660
International journal of innovation management
586
International journal of production economics
583
International journal of technology management : IJTM
512
The journal of business & industrial marketing
491
Research policy : policy, management and economic studies of science, technology and innovation
461
Technology analysis & strategic management
450
Technovation : the international journal of technological innovation, entrepreneurship and technology management
443
Journal of open innovation : technology, market, and complexity
420
International journal of production research
414
International journal of hospitality management
398
IEEE transactions on engineering management : EM
335
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
323
European journal of operational research : EJOR
294
Management science : journal of the Institute for Operations Research and the Management Sciences
288
The service industries journal
284
Springer eBook Collection
252
The journal of services marketing
245
Gabler Edition Wissenschaft
244
International journal of innovation and technology management
238
Tourism management : research, policies, practice
237
Cogent business & management
236
The journal of product innovation management : an international publication of the Product Development & Management Association
234
Innovation: organization & management : IOM
209
Journal of strategic marketing
208
International journal of business innovation and research
190
Research technology management : RTM
190
Journal of marketing
189
R & D management
189
Journal of engineering and technology management : JET-M
188
International journal of contemporary hospitality management
183
Industry and innovation
180
Journal of purchasing and supply management
176
Business horizons
175
Creativity and innovation management
175
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ECONIS (ZBW)
242
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31
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
32
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
33
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
34
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
35
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
36
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
37
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
38
Marketers on board : the influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics
Lee, Ben
;
Misra, Shekhar
;
Haon, Christophe
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 859-891
Persistent link: https://www.econbiz.de/10015048024
Saved in:
39
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
40
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
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