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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer equity"
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Konsumentenverhalten
Customer value
24
Kundenwert
24
Beziehungsmarketing
17
Relationship marketing
17
Betriebliche Wertschöpfung
6
Marketing management
6
Marketingmanagement
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Value creation
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Consumer behaviour
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Service-Dominant Logic
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Service-dominant logic
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Marketing theory
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Shareholder value
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Value proposition
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Wettbewerbsvorteil
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Abnormal stock return
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Arunachalam, S.
1
Bleier, Alexander
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Garrett, Jason
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Gopalakrishna, Srinath
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Ou, Yi-Chun
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Ramaswami, Sridhar N.
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
36
Journal of business research : JBR
33
International journal of hospitality management
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of product & brand management
10
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
6
Journal of service management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing : EJM
5
Journal of customer behaviour
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
The TQM journal : the international review of organizational improvement
5
The journal of brand management : an international journal
5
The journal of services marketing
5
The service industries journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
Gabler Edition Wissenschaft
4
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
Journal of business economics and management
4
Journal of creating value
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of vacation marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Service business
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ECONIS (ZBW)
5
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1
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
2
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
4
Divided attitudinal loyalty and customer value : role of dealers in an indirect channel
Ramaswami, Sridhar N.
;
Arunachalam, S.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 770-790
Persistent link: https://www.econbiz.de/10011614107
Saved in:
5
Customer value impact of sales contests
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
Saved in:
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