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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Management"
~subject:"Marktforschung"
~subject:"Produktlebenszyklus"
~subject:"Strategic management"
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Fürst, Andreas
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Homburg, Christian
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Houston, Mark B.
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Im, Subin
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
13
International journal of product lifecycle management : IJPLM
11
The PDMA handbook of new product development
7
International journal of manufacturing technology and management
6
Springer eBook Collection / Business and Economics
6
Computers in industry : an international journal
4
International journal of technology management : IJTM
4
Europäische Hochschulschriften / 5
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
3
IEEE transactions on engineering management : EM
3
Journal of business strategy
3
Kansai University review of business and commerce
3
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
3
Product lifecycle management : emerging solutions and challenges for global networked enterprise ; [proceedings of the International Conference on Product Life Cycle Management (PLM' 05) held at the Lumière University in the city of Lyon, France during the 11 - 13th July 2005]
3
Produktportfoliomanagement
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TCW
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Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
3
Betriebspolitische Schriften : Beiträge zur Unternehmenspolitik
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Betriebswirtschaftslehre für Technologie und Innovation
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Controlling und Performance-Management
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Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Decision engineering
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
2
International journal of automotive technology and management : IJATM
2
International journal of production economics
2
International journal of production research
2
Journal of engineering and technology management : JET-M
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Krankenhausmanagement : Strategien, Konzepte, Methoden
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Management-Reihe Corporate Social Responsibility
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McGraw-Hill/Irwin series in marketing
2
NBER reporter online
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
2
Schriftenreihe des IFU / Institut für Fabrikbetriebslehre und Unternehmensforschung, Technische Universität Carolo-Wilhelmina zu Braunschweig
2
Supply chain management : processes, partnerships, performance
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TCW Wissenschaft und Praxis
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(Penguin Modern Management Readings)
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
2
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
3
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
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