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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
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Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory
Alpert, Frank H.
;
Kamins, Michael A.
- In:
Journal of the Academy of Marketing Science
22
(
1994
)
3
,
pp. 244-253
Persistent link: https://www.econbiz.de/10006155374
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