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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10006150829
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