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Journal of the Academy of Marketing Science
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Perceptions versus performance when managing extensions : new evidence about the role of fit between a parent brand and an extension
Carter, Robert E.
;
Curry, David J.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10009736676
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Transparent pricing : theory, tests, and implications for marketing practice
Carter, Robert E.
;
Curry, David J.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 759-774
Persistent link: https://www.econbiz.de/10008779086
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