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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
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The effect of incidental affect on preference for the status quo
Yen, HsiuJu Rebecca
;
Chuang, Shih-chieh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10003800591
Saved in:
2
The effect of incidental affect on preference for the status quo
Yen, Hsiuju Rebecca
;
Chuang, Shih-Chieh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10008146668
Saved in:
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